SHOPIFY · CHECKOUT · PROMOTIONS
VIIA HEMP — Checkout promotions
Custom checkout extensions for customer-selected free items and merchant-defined discount conditions.
THE CHALLENGE & APPROACH
Good work
starts with a
good question.
VIIA HEMP needed checkout promotions that could do more than apply a standard discount. The merchant wanted customers to choose a complimentary item and wanted control over discount conditions for campaigns.
Built a Shopify extension flow that lets eligible customers select their preferred free item at checkout. Added a custom discount capability so the merchant could configure conditions that matched their promotion requirements, extending the use of Shopify’s discount capabilities.
01 / THE PROCESS
Let customers choose the free item
A checkout extension gives eligible customers a choice of complimentary item, making the offer selection part of the purchase flow.
Customer choice built into the checkout promotion.
02 / THE PROCESS
Give the merchant control of discounts
Custom discount behavior lets the merchant create promotions using conditions aligned to its own offer rules, while building on Shopify’s native discount capabilities.
Merchant-defined conditions for custom promotions.
03 / THE PROCESS
Support campaign execution
The free-item and discount experiences were available to the merchant during its 2025 Black Friday campaign. The merchant shared that the features contributed to strong sales.
Promotion features used during Black Friday 2025.
THE OUTCOME
Made to move
things forward.
The merchant used the free-item and custom discount features in its 2025 Black Friday campaigns and shared that the promotions supported strong sales.